A multidisciplinary designer with 10 years of experience in identity design and branding. She has collaborated and work with both local and international creative sectors, including Manual Jakarta, Studio 1212, the British Council, and Foreign Policy Studio (Singapore). In 2022, she relocated from Jakarta to Bali, where she co-founded Hour Hall.
She believes in the idea of storytelling and its potential to create thoughtful concepts that still remain relevant and exciting.
Outside of design, she loves exploring nature, surfing, and riding her motorbike whenever she can.
A passionate entrepreneur who values innovation and creativity with a practical, results-oriented approach to every project. With experience at Tanamera Coffee (Jakarta) and Greater Group (Melbourne) she excels in nurturing brand identities, crafting impactful marketing strategies, and driving business development.
She is committed to building meaningful relationships with clients and partners, fostering collaboration and achieve shared success across diverse industries.
Outside of work, she enjoys traveling, exploring new hospitality experiences, and playing tennis—always on the lookout for ideas and inspiration to bring back into her work
In her daily life, she has a knack for getting her design responsibility done promptly. She takes a hands-on and meticulous approach in every design that she has crafted. Her experience in various design fields shaped her philosophy and craftsmanship.
She focuses on checking her to-do lists off, whether it's little or a lot. Then, she enjoys her spare time in her own familiar way. Perusing fictions, petting cats, snoozing for a bit. She savours the time as if it doesn't move.
Syarafina Vidyadhana
Brand Strategy & Name Development
Christabelle Adeline
Content & Copy
Michael Francesco
Graphic Design
Karina Soraya
Graphic Design
Ida Bagus Gandiwa Aryaprana
Graphic Design
Ignatio Rivaldo
Graphic Design
Faizal Akbar
Graphic Design
Alisa Putri
Project Management
Sarah Fridaningrum
Project Management
Binsar Fransisco Siahaan
Web Development
Agustinus Herwian
Digital Marketing
Yohan Liliyani
Photography
Helmy Andrean
Photography & Video
Ade Ardhana
Photography
Yosua Cuak
Photography
Dimas Adinugroho
Motion Graphic
Summit Fajar Jusuf
Illustrations
Muhammad Arafat
Architecture
Dyota Maitri
Content & Copy
Alexander Sebastianus
Brand Strategy
Stefani Paskalia Widiyani
Communication Specialist
Dwipayana T Gede
Graphic & Motion Designer
Garyanes Yulius
Graphic Designer
Syarafina Vidyadhana
Brand Strategy & Name Development
Christabelle Adeline
Content & Copy
Michael Francesco
Graphic Design
Karina Soraya
Graphic Design
Ida Bagus Gandiwa Aryaprana
Graphic Design
Ignatio Rivaldo
Graphic Design
Faizal Akbar
Graphic Design
Alisa Putri
Project Management
Sarah Fridaningrum
Project Management
Binsar Fransisco Siahaan
Web Development
Agustinus Herwian
Digital Marketing
Yohan Liliyani
Photography
Helmy Andrean
Photography & Video
Ade Ardhana
Photography
Yosua Cuak
Photography
Dimas Adinugroho
Motion Graphic
Summit Fajar Jusuf
Illustrations
Muhammad Arafat
Architecture
Dyota Maitri
Content & Copy
Alexander Sebastianus
Brand Strategy
Stefani Paskalia Widiyani
Communication Specialist
Dwipayana T Gede
Graphic & Motion Designer
Garyanes Yulius
Graphic Designer