A collaboration between Karina Soraya and Hour Hall to design a new identity for Alison Pyrke. A. Pyrke explores the artistry of intimate footwear, with its creations and representations taking center stage as the brand’s primary focus.

The rebrand includes a bespoke logo, shoebox, shoe label, and wrapping tissue, all crafted to reflect A. Pyrke’s new identity. Embracing its hand-drawn design and signature red, we infused every detail with a handmade sensibility, ensuring the brand feels as personal as the creations it represents.